Today I wanted to discuss the importance of META tags for Search Engine Optimization. To generate traffic to your site you must ensure that your site or blog is well indexed and the proper keywords have good weight in your site. I recently found the "Meta Tag Analyzer" tool located here.
The first step is to input your URL, select the visiting UserAgent (defaults to GoogleBot), but you can supply your own Agent if needed.
After the script analyzes your site, you'll be presented with a report. This report has some great information including warnings and errors that you should correct. One common error that occurs is creating values that are not robot friendly due to length. This tool will let you know if you have too many keywords or if your title is too long.
It analyzes your META in these segments:
Title
Description
Keywords
The above three areas are checked for value length and relevancy. This is great to determine if you need to work on your content to match your target keywords.
Along with Title, Description and Keywords tags it also checks Robot and Author METAs. I personally like to include Robot tags with additional instructions for the spiders. I can't verify that they do much, but I feel inclined to add them. Here are a few examples of miscellaneous tags that I like to use:
<meta name="revisit-after" content="30 DAYS">
<meta name="rating" CONTENT="General">
<meta name="MS.LOCALE" CONTENT="EN-US">
<meta name="robots" content="FOLLOW,INDEX">
<meta name="robots" content="ALL INDEX">
For people that really like to analyze their keywords, this tool also provides an in depth density look up of your keywords, with linkage to Google, Yahoo and MSN (G,Y,M).
Give this tool a shot, I think you'll like it.
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