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BIG's Branding Blog

Over the months.. and guess it's been years, I've stressed the importance of Branding. Branding identifies you and your brand. When your selling a service or product, it's absolutely critical to brand that identity. Give visitor quick easy understanding of who you are or what your product is. Think about Google, eBay or Nike, they have clear simple logos and just seeing those logos, you'll know exactly what they're about. With a brand it's important to market. A brand is nothing unless you push that brand to the masses.

As a web development company, my purpose is pretty singular. It's to develop applications for my clients. But for these applications to succeed they need to have proper branding and marketing campaigns. So when initial talks come to me about applications, I always like to discuss marketing strategies to help them have success shortly after the site launches.

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Submitted on 09/28/07 at 08:26AM
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BIG is Boston's leading Website design company

For the last few weeks I've been doing research for potential Flash developers for my business. Over the last few years there have been times where Flash has come up, and depending on the complexity I'll either decline or accept the job. First of all, I'm not a Flash developer, and I personally think they cause more harm than good in the larger scope of things (dealing with Search Engine Optimization, dynamic handling, etc), but the client is always correct. I have a particular client that seems to really want some 'movement' and basic onClick events available. Since I don't 'do' Flash, I need to start shopping around for a firm or contractor to fill the need.

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Submitted on 09/28/07 at 08:13AM
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Search Engine Marketing Services

When building web applications for the client, I've mentioned multiple times that it is extremely important to get all the facets of the application to completely achieve it's goals to be successful. One leg of the tripod is weak then the entire application will eventually fall. Legs could include programming, graphic design, content, marketing and SEO (Search Engine Optimization).

The concept of 'Build it and they will come' is unacceptable, especially if there are dollars and expectations related to the launch. If you've built the perfect web site, it doesn't matter if no one visits. As a programmer, you are expected to optimize the site to provide the proper opportunities for search engines to index and promote the listing. This obviously includes meta tags, title tags and having a base that is easy for robots. If you're not familiar with some of these concepts, you might want to look at the following article "Search Engine Optimization (SEO) : Tune up your META".

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Submitted on 08/31/07 at 09:29AM
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Best online site building tools associated with hosting accounts

Today's sponsored post, I wanted to compare a couple of the best online site building tools associated with hosting accounts. I often get asked about hosts and general recommendations of features. I think hosting will always come down to your immediate needs. If you're a skilled programmer and developing your own application, then site building tools are not really needed. If you're looking to establish a web presence or possibly wanting to have a online product catalog for your business, but have little to no programming skills, and have a limited budget, then site building tools are your ticket for quickly reaching your internet goals.

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Submitted on 08/28/07 at 3:33PM
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Developing a brand with Brand Identity Guru, Inc

I don't know about you, but I spend a lot of time reading blogs and see what internet marketers are up to, and maybe find a tip or two to help my business or my client's businesses get a edge of their markets. I keep mentioning that there are many facets of having a successful application and web presence. This would range from graphic design, programming, effective search engine optimization to planned business model. All the legs need to be strong to be able to succeed.

When I read many marketing blogs, I get hit on the head on almost a daily level about branding. They all discuss branding themselves. Not selling the blog, but selling themselves. Obviously this won't apply to all business, but that is an interesting concept for other areas of business. The idea is to make your site the 'go-to' site when dealing with product X or service X. It's a simple concept, but can be incredibly difficult to pull off in reality.

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Submitted on 08/16/07 at 3:46PM
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10 Things you can do to protect file uploads via PHP on your Linux / Apache web server

Today I came across an awesome article/tip on how to improve security for uploads using PHP and a Apache/Linux server. The site is called Uno-Code.com which is a great server administration blog. It's discusses Linux related items pretty heavily, specfically Gentoo Linux, so it might not be for everyone.

The article touches on some great security points. Mostly the idea of having multiple security layers to protect your application and/or server. I'll be writing a article in the near future about comment SPAM and techniques to help stop that. But, I believe in the multi-layer approach, since each layer is not full proof against attacks.

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Submitted on 08/08/07 at 10:08AM
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Simple JavaScript/eBay search form

There are multiple ways to utilize search for eBay auctions. One of the most popular ways is to utilize eBay's API to do look ups, then you would return the results and add flexible desination rover links to it. You can learn more by clicking this link for connecting to eBay's API for real time results.

Another option is to use eBay's editor kit, but this might not be ideal, since controllability is minimized with the editor kit. Let's say you wanted to create a your own HTML search forms that would take search criteria input and direct the user to the eBay's search result page? You can still maintain rover tracking with some simple javascript.

This solution will send the user to eBay's search result page. If you want to display the result on your page, you'll need to explore the API, or optionally the eBay RSS handling. Either case will involve serverside language (eg: PHP, ASP, etc). If you're looking for a simple HTML/JavaScript solution, then here is my example below:

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Submitted on 08/04/07 at 1:23PM
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SEO/Marketing with Search Marketing Edmonton

As I'm sure all of you are aware of search engine optimization is the root to your online success. Building a functional and appealing site is one thing, but developing a site where people are visiting is whole other thing. Depending on your site's goals, getting traffic could be a critical component to be successful.

Search Engine Optimization, or SEO, should be another tool in your toolbox along with programming, graphic design and database knowledge. Of course, getting proficient in all areas is extremely difficult and time consuming. Not to mention that there are many SEO practices that involves massive amounts of time. This could often be link directory submissions, search engine submissions, back link submissions, etc. If you don't have the time or the resources, you should look to hire a SEO company that specializes with this field. Obviously price range all over the map, so do your research and have a clear goal in mind before contacting any one.

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Submitted on 07/31/07 at 1:12PM
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